2024 NATDA Trailer Show Sponsorship Opportunities
Get your brand recognized at the show with these sponsorship options. With a wide selection of Individual Sponsorship Opportunities and Value-Priced Sponsorship Packages, you are sure to find something that will fit your marketing goals and budget. Hurry, these opportunities are selling fast!
For more information, contact:
Companies A-H: Rachel Grundner
Companies I-S: Spencer Hamilton
Companies T-Z: Pat Brady
Help us raise funds for the Wounded Warrior Project®!
We're accepting donations for the Ultimate Prize Package and Wound Warrior Project Prize Packs that will be raffled off at the NATDA Trailer Show™.
Ask us how you can donate.
We're accepting donations for the Ultimate Prize Package and Wound Warrior Project Prize Packs that will be raffled off at the NATDA Trailer Show™.
Ask us how you can donate.
Individual Sponsorship Opportunities:
| Item | Description | Price |
|---|---|---|
|
Aisle Signs
|
Attendees refer to the hanging aisle signs to find your booth - make it easier for them by sponsoring an aisle! Location is not guaranteed and is assigned as first-come, first-served. Limited number available. | $1,200 |
| Audio Visual/Recording Sponsor | Be recognized as contributing to year-round education by sponsoring one (or more) of the conference session rooms to be recorded for future educational purposes. Video and audio recordings will be taken within the sponsored room. Sponsor will have the opportunity to create a 30 second 'commercial' that will run before and after the recorded sessions online on the NATDA YouTube channel and promoted through NATDA channels. Up to 4 available, contact corey@natda.org for exclusivity options. |
$7,500 |
|
Bag Inserts: Flyer
|
Your flyer included in the attendee bag distributed to all dealer attendees. Production not included. Flyers must be no larger than 8.5"x11" and can be double-sided. Materials must be shipped by show deadlines. Shipping labels/instructions will be provided. |
$500 |
|
Bag Inserts: Product
|
Your product included in the attendee bag distributed to all dealer attendees. Production not included. Product inserts must be no larger than 4"x4" and weigh no more than 2lbs. Materials must be shipped by show deadlines. Shipping labels/instructions will be provided. |
$1,000 |
| Bar Napkins | Be the official, exclusive, provider of the bar napkins for the show floor bars during show days. 2500 napkins included; to be distributed with all drinks ordered from show floor bars. | $1,500 |
|
Charging Station
|
Brand one of the most popular features at any trade show - the coveted charging station! |
$1,800 |
| Column Wraps | Is there a column near your booth? Why not brand it with your logo or product image? Listed price is for a banner wrap 155”w x 120”h. Prices are subject to rigging and design/print fees for any other size requested. You can also purchase columns in the lobby or other key areas. | $8,500 |
| Education: SOLD OUT | Support NATDA's Dealership Performance Training; logo placed on presentation slides, education signage and all marketing around education; sponsor may place literature on all seats in all classes and at the stage |
$8,500 |
|
Entertainment
|
Support the live entertainment throughout the show including the performance of the National Anthem right after the show doors open. Your branding will be seen on the show schedule alongside all entertainment listed as well as being a part of all introductions and announcements around the performers. |
$5,500 |
|
Escalator Cling
|
Have your branding seen on one of the most popular escalators that leads attendees right to the exhibit halls! | $4,000 |
| Exclusive water station + water bottles: SOLD OUT | Includes 4 water stations + water bottle production (1500) to go into attendee bags | $5,500 |
|
Floor Decals
|
Brand your own 4'x4' floor decals to be placed throughout the aisles. Artwork must be provided by sponsor. (Set of four) |
$1,500 |
| General Session | Sponsor the one and only General Session over lunchtime. The hot topic of the State of the Industry will be featured during our lunchtime General Session this year. Widely attended in years' past, we have decided to invite everyone to join this interactive panel discussion. Exclusivity available. Sponsorship includes; display table at the inside entry to the session room, literature/product drop at each seat (production not included), introduction of speaker on stage (available to exclusive sponsor only), brand recognition as sponsor on signage and presentation, two guest passes to the lunch, one full-page ad in NATDA Magazine. | $8,500 |
| Innovations Showcase | Support the industry's latest and greatest innovations by sponsoring the Innovations Showcase at the NATDA Trailer Show. This is one of the most-visited locations at the show as Dealers vote to award the year's best new product. In 2023, the Pavilion will be located front-and-center in the lobby of the exhibit halls, thus driving even more traffic to see your branding on the pillars within the feature. Your branding will also be included on all marketing material for the Pavilion where applicable. | $15,000 |
| Know Before You Go Email: SOLD OUT | Promote your presence at the show with the most important email that goes out to all attendees right before the show. The 'Know Before You Go' email blast informs all attendees of everything needed as they are packing to come to the show. It includes all pertinent schedule updates, links to education content, the mobile app and more. This is the last email to leave the NATDA office prior to arriving in Nashville! Graphics provided by sponsor; to be distributed through NATDA's email platform within the week before the show. | $1,500 |
| Lanyards: SOLD OUT | See your company's logo around the neck of all attendees who wear it! The lanyard attaches to the official show badge. | $7,500 |
|
Lobby Billboard/Meter Board Display Sign
|
Advertise on a strategically placed, double-sided billboard in a high-traffic area-- the lobby. Whether you’re launching a new product or just want to drive traffic to your booth, these signsare sure to attract attention! Production Included. Dimensions: 38 1/8” W x 96” H | $750 |
| Mobile App Sponsor: SOLD OUT | "The show mobile app is the simplest and most efficient way for attendees to navigate the show. Attendees use the mobile app constantly throughout the event. Reinforce your brand, drive traffic to your booth, or highlight new products with our mobile app sponsorship options. • Splash page (opening screen) ad • One (1) rotating banner ad with URL • Recognition as Mobile App Sponsor in marketing materials (when applicable) | $4,500 |
| Move In Sponsor | Your logo and branding on all items related to Manufacturer move in. Includes emails, maps, staging lot windshield flyers and branded bottled water to be handed out in the staging lot when their trailers arrive. |
$2,500 |
|
Outdoor Cut-Out Display
|
Upgrade your visibility by purchasing an outdoor display in one of the cut-outs outside of Music City Center. Placement will be chosen by Show Management. Outdoor displays can be no wider than 9.5' and 45' long. Limited availability. |
$5,000 |
|
Postcards
|
Invite prospect or registered dealers to the Trailer Show and directly to your booth with your own custom postcard mailing. 250 4"x6" postcards included with this sponsorship. Sponsor responsible for artwork/design. Postage and mailing services included. | $750 |
|
Press Room
|
NEW! To accommodate the increase of media attending the show, NATDA will be providing a Press Room for media personnel to review press kits, write stories and conduct interviews. Sponsorship includes branding of the press room, the opportunity for a private press conference and branded water bottles to distribute upon media personnel's arrival (NATDA to provide production, sponsor to provide graphics). |
$5,500 |
| Registration: SOLD OUT | Be the exclusive partner of NATDA's onsite registration area. Your branding will be the first thing attendees see when they check in. Branding includes display on every other registration counter and all kiosks for badge printing. Your logo will also be included on registration confirmations and on the NATDA website landing page for registration. |
$8,000 |
|
Ribbon Wall
|
Sponsor one of the most popular stops in the Registration area - the FUN Ribbon Wall! Attendees spend time selecting the ribbons to place on their badges. Have this space be branded with YOUR logo/graphic. |
$1,500 |
|
Rotating Kiosk
|
Highlight your latest new product, trailer or branding on this lighted rotating kiosk set in the main lobby. |
$4,000 |
| Rotating Mobile App Banner Ad | Rotating banner ads are a cost-effective way to build brand awareness and reach users using the mobile app. You can link the ad to a customized landing page or your website | $2,500 |
| Scratch 2 Win! | A custom scratch off ticket with your logo will be distributed in registration. The winners will be instructed to go to your booth to collect their prize. This is a great way to generate traffic in your booth. | $5,000 |
| Show Badges: SOLD OUT | Create your own branding printed on the back of every Dealer attendee badge! Invite Dealers to your booth with a show special, advertise your new product or simply place your logo for maximum exposure. | $5,500 |
| Show Bags: SOLD OUT | Branding of the official attendee show bag. Have your custom image, graphic or logo on the bag that every attendee will be carrying throughout the show! |
$15,000 |
|
Show Welcome Event
|
NEW!! This year, NATDA is excited to present a Welcome Event for everyone! ALL dealers and exhibitors are invited to kick off the 2024 NATDA Trailer Show at our Nashville Backyard BBQ! Drink, dance, play games, grab a bite to eat and network with your colleagues from all sectors of the industry. Sponsors of this event will gain recognition in all pre-show marketing including a dedicated event email blast, onsite signage, will receive a 10x10 exhibit space at the event as well as the opportunity to distribute literature or giveaways at the tables and around the room. Sponsors will also have a dedicated game area that can be branded. |
$12,000 |
|
Step Sponsor
|
Showcase your branding on a highly visible staircase that leads from the conference area/Omni entrance to the exhibit halls! | $1,500 |
|
Window Clings
|
Place your branding on key doors and windows around the facility. Various placements available. Placement will be confirmed on a first-come, first-served basis. Price is per cling - must purchase multiple clings to brand an entire entrance. See your sales representative for more options. | $850 |
|
Women in the Trailer Industry Supporter
|
The Women’s Committee was created in 2023 to support females in a primarily male-dominated industry by providing a voice, a group to reach out to for support and guidance, education, networking and business empowerment. The inaugural event at the 2023 NATDA Trailer Show was a huge success and the Committee plans to continue that through providing year-round education, networking opportunities, social media groups and support as well as another major event at the 2024 NATDA Trailer Show. Year-round participation will include: Quarterly online educational sessions and meet ups open to all women in the industry Potential for in-person networking events in regions where participation is high Interactive and educational social media posts on LinkedIn and Facebook Mentorship program with our Committee members serving as mentors to up and coming females within the trailer industry Interactive and educational session at the 2024 NATDA Trailer Show Current Committee members include participants from the entire industry from companies such as Dexter, Delco Trailers, The Trailer Parts Outlet, Big Tex Trailers, Red Barn Trailers and more. With your sponsorship of $1500, you will receive year-round recognition by supporting this committee, the education and their outreach. Recognition will include: Official branding year-round as a Supporter of the Women in the Trailer Industry Your logo/branding on the sponsor slide for every educational presentation Invitation to any in-person meet up with your logo/branding on any invitation and signage at the event Quarterly social media posts on the dedicated social media pages Logo/branding on the signage for, and slides during, the 2024 NATDA Trailer Show official event Logo/URL on the official landing page for the Committee on NATDA’s website Recognition in the NATDA Magazine with your logo/branding on the Women in the Trailer Industry column |
$1,500 |
|
You Are Here Show Floor Map
|
Help attendees navigate their way through the show floor by sponsoring the production of the official 'You Are Here' Show Floor Maps! Your custom branding will flank both sides of each location you purchase. | $3500 |
Value Sponsorship Packages:
Custom Package A ($2,995)
- Choose one of the following: Half Page Ad in the NATDA Trailer Show issue of NATDA Magazine*, Bag Insert (Product)**, Aisle Sign*, 4 floor decals*, or Rotating Mobile App Banner Ad.
- Choose one of the following: Bag Insert(Flyer)**, Meter Board Sign*, Postcard Mailing, or Push Notification in Mobile App,
- Value Adds: One social media shout-out via NATDA social media outlets and recognition as a Trade Show Sponsor.
Custom Package B ($5,995)
- Choose one of the following: Full Page Ad in two (2) issues of NATDA Magazine*, Half Page Ad in three (3) issues of NATDA Magazine*, 1 and 2/3 Editorial Feature in the Pre-Show Issue of NATDA Magazine*.
- Choose one of the following: Half Page Ad in show issue of NATDA Magazine*, Bag Insert(Product)**, Aisle Sign*, 4 floor decals*, or Rotating Mobile App Banner Ad.
- Choose one of the following: Bag Insert (Flyer)**, Meter Board Sign*, Postcard Mailing, or Push Notification in Mobile App,
- Value Adds: One social media shout-out via NATDA social media outlets and recognition as a Trade Show Sponsor.
** Sponsor responsible for production and shipping
- Placement is not guaranteed
Limited spots are available for these unique opportunities to maximize your exposure. Act fast!
For more information, contact:
Companies I-S: Spencer Hamilton
Companies T-Z: Pat Brady