Jenn Ellek

As VP of Marketing at NATDA, Jenn brings proven expertise in developing comprehensive marketing and communications strategies that drive engagement and exceed business objectives.

Most recently, as AVP Marketing at Fast Forward Events, Jenn achieved notable success in developing marketing strategies for niche B2B and large-scale B2C events, including implementing content-driven engagement strategies that resulted in an 85% Net Promoter Score for a first-time event.

At Taffy Event Strategies, Jenn led integrated marketing initiatives for multiple B2B events, where she consistently drove 15% increases in engagement through innovative "outside-in" campaigns. Her strategic approach to customer journey mapping and persona development across eight distinct segments resulted in significant growth in both attendance and revenue.

Previously, during her 12-year tenure at the National Confectioners Association, Jenn served as Senior Director of Marketing & Trade Communications, where she spearheaded brand strategy and campaign development for the organization's flagship events and programs.

She holds a BA in Communications from Bethany College, where she graduated Magna Cum Laude. In her free time, she enjoys spending time with her daughter, getting a gym workout in, reading or hosting wine and food socials at her home.