Exhibitor Success & ROI Center
NATDA’s Exhibitor Success & ROI Center is you and your team’s FREE, on-demand, 24/7 exhibiting knowledge resource. You’ll find complimentary and proven-effective exhibiting productivity resources to help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable financial value beyond cost.
Utilize this 5-step exhibitor success program:
Utilize this 5-step exhibitor success program:
STEP 1. Download FREE Planning, Cost Control & Measurement Tools:
- Tradeshow Planning & Management Tool (Excel Spreadsheet)
- Exhibit Budgeting & Cost Control Tool (Excel Spreadsheet)
- Exhibiting & Financial Performance Metrics (Excel Spreadsheet)
STEP 2. Complete 5 Strategic Planning Exercises at Target Timeframes:
- Define Your Outcomes (16-20 weeks prior)
- Manage Your Visitor's Experience (12-16 weeks prior)
- Identify & Attract Your Ideal Visitors (8-12 weeks prior)
- Manage Your Leads (6-8 weeks prior)
- Measure Your Performance, Results & ROI (4-6 weeks prior and update after expo)
STEP 3. Watch, Learn and Succeed with Live/On-Demand Webinars:
Improve Exhibiting Performance, Value & ROI by Applying the Exhibit Marketing Process™
Originally Recorded on Tuesday, April 22, 2025 2:00 pm - 3:00 pm Eastern
Exhibiting at a trade show is a significant investment of human and financial capital. And for many companies, too often the cost of exhibiting ends up being more than the tangible and measurable benefits and value they receive. But it does not have to be this way!
The art and science of exhibiting has exploded over the last few decades. However, most exhibit and marketing managers have never been taught a structured process to help them make sure their investment supports their company’s core business objectives and delivers measurable financial value beyond cost. Unfortunately, many end up spending 95% of their pre-show time managing logistics and operations - which only ensures they show up.
NATDA wants to make sure all exhibiting companies are positioned to gain significant value and generate a return on investment. We encourage you to register for our special exhibitor webinar where Jefferson Davis, North America’s leading exhibiting productivity expert, will present the Exhibit Marketing Process™ and walk you through how to use the over $10,000 of complimentary exhibiting productivity resources on the NATDA Exhibitor Success & ROI Center.
Based on over 30 years of exhibiting experience and over $800 million of combined exhibiting results he’s helped his clients generate, this proven-effective process will help you quickly assess how well you are strategically executing your exhibit program and identify specific areas you can focus on to make your NATDA events, and for that matter every show you do going forward, more productive and profitable than ever before.
STEP 4. READ & GROW: Topical Articles Provide Additional Insights and Ideas:
Plan for Success & Cost Control
Promote Your Participation
- How to Discover & Deliver Your Attendee Value Proposition
- High Impact Pre-Show Marketing
- How to Rewrite Your Exhibitor Listing to Drive Booth Traffic
Create an Effective Exhibit
- 2024 NATDA Trailer Show Standout Exhibits Report
- So Why Should an Attendee Visit Your Booth?
- How to Design Immersive In-Booth Visitor Experiences
Prepare Your Staff
Manage Your Leads
- CEIR Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
- Closed-Loop Lead Management
Measure Your Performance & ROI
STEP 5. ASK Our Team of Tradeshow Experts - Email Q&A
NATDA has made special arrangements with tradeshow productivity expert Jefferson Davis to answer any exhibiting questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing productivity questions and challenges. Submit your question now!
ADDITIONAL RESOURCES
EXHIBITOR Media Group
NATDA proudly partners with EXHIBITOR Media Group to provide access to free and discounted education, resources and events for our exhibiting members! EXHIBITOR Media Group is the leading provider in exhibitor education. Learn how to get the most ROI from your exhibiting experience by utilizing its online education or attending one of its live events.
NATDA members get receive a FREE subscription to EXHIBITOR Magazine as well as 10% Off to EXHIBITORLIVE EXHIBITOR Fast Track and EXHIBITOR eTrak!
Show Out Event Management
Stop worrying about event logistics and focus on making meaningful connections. Let Show Out event Management handle the details to ensure your event runs smoothly and achieves its goals. Whether you're hosting a small team meeting or attending a large-scale trade show, Show Out Event Management delivers personalized, professional, and stress-free event solutions tailored to your company's unique needs, including Booth Layout and Design, Staff Coordination, Facilities Management, Logistics Support, Promotional Materials, and Booth Set Up / Tear Down.
NATDA members receive 5% off all Show Out Event Management Services
