2025 Industry Excellence Awards Criteria

1. Manufacturer of the Year Award- Nominations from Dealers and Vendors

This award honors a manufacturer who has demonstrated exceptional performance, innovation, and contributions to the trailer industry. 

· Metrics: Introduction of innovative trailer designs, technologies, or manufacturing processes that have set new industry standards. 

· Metrics: Consistent production quality, reliability, and customer satisfaction, as evidenced by industry reviews, testimonials, and low defect rates. 

· Metrics: Significant impact on the market through sales growth, market share expansion, and successful business partnerships. 

2. Dealer of the Year Award - Nominations from all 

 
This award honors a dealer who has shown exceptional performance, dedication, and contributions to the trailer industry. 

· Metrics: Consistent sales performance, market share growth, and achievement of business milestones. 

· Metrics: High levels of employee and customer satisfaction and loyalty, as evidenced by surveys, testimonials, and repeat business. 

· Metrics: Active participation in industry associations, community service, and professional development activities. 

3. Rising Star Award (INDIVIDUAL) 

 
This award recognizes a young professional who has shown great promise and potential in the trailer industry. (3 years or less in the industry) 

· Metrics: Career milestones, professional development activities, and rapid advancement within their organization or the industry. 

· Metrics: Introduction of new processes, products, or services; recognition for innovation within the industry. 

· Metrics: Leadership roles held, involvement in industry organizations, and recognition from peers and mentors. 

· Must be in the industry for 3 years or less 

4. Rising Star Award (COMPANY) 

 
This award recognizes a new company who has shown great promise and potential in the trailer industry. (3 years or less in the industry) 

· Metrics: Career milestones, professional development activities, and rapid advancement within their organization or the industry. 

· Metrics: Introduction of new processes, products, or services; recognition for innovation within the industry. 

· Metrics: Leadership roles held, involvement in industry organizations, and recognition from peers and mentors. 

· Company must be in the industry for 3 years or less.

5. Customer Service Excellence Award - Manufacturer Award 

 
This award recognizes trailer manufacturers that excel in customer service, providing exceptional support, maintenance, and aftermarket services to their clients. 

Metrics: This can include reviews, support options, customer testimonials and other details that specialize this Manufacturer. 

6. Marketing Excellence – Best use of Technology in Marketing by a Dealership 

 
This award honors a dealership who has demonstrated outstanding marketing strategies that have significantly increased brand awareness, customer engagement, and sales in the trailer industry 

· Metrics: Measurable results in terms of increased sales, market share, and customer acquisition. 

· Metrics: Utilization of diverse marketing channels and strategies, including digital marketing, creative content, social media, events, websites, and partnerships. 

Metrics: Innovative marketing campaigns that have led to increased brand visibility and customer engagement. 

7. Leadership in Business Technology - Vendor Award 

 
This award honors a company that has demonstrated leadership in adopting or developing new technologies that advance the trailer industry. 

· Metrics: Development or implementation of new technologies that improve trailer design, manufacturing, or performance. 

· Metrics: Positive impact on the industry, including efficiency gains, cost savings, or enhanced product quality. 

· Metrics: Recognition from peers and industry bodies for technological leadership and innovation 

Can Highlight BEST DIGITAL PLATFORM (that has improved business processes) 

8. Women in Trailer Industry Award 

 
This award recognizes an Outstanding Woman who has made significant contributions to the trailer industry, demonstrating leadership, innovation, and commitment to advancing the role of women in the industry. 

· Metrics: Demonstrated leadership within the company or industry, including holding key positions and influencing decision-making. 

· Metrics: Contributions to innovation and business growth through unique ideas, projects, or initiatives. 

Metrics: Mentorship and support for other women in the industry, fostering a more inclusive and diverse environment. 

9. Educational Excellence Award 

 
This award honors an individual or company that has made significant contributions to growth, education, and training within the trailer industry, enhancing the skills and knowledge 

· Metrics: Development and delivery of high-quality educational programs, webinars or video content, workshops, or training sessions on a regular basis 

· Metrics: Positive feedback and measurable outcomes from participants, such as improved skills or career advancement. 

· Metrics: Active involvement in industry education initiatives and partnerships with educational institutions or industry bodies. 

· Metrics: Regraded as the go-to for all trailer or technical innovation education, insight into the industry, how-to guides, or certifications. 

10. Vendor of the Year 

This award recognizes a Vendor not only for delivering excellent products but also for being a dependable and collaborative partner. 

· Metrics: Product Quality and Reliability - evaluates the consistency and dependability of the vendor's products or services. The vendor should have a proven track record of delivering high-quality goods that meet or exceed industry standards, ensuring minimal defects, excellent performance, and long-term durability. 

· Metrics: Timely Delivery and Responsiveness - this criterion assesses the vendor's ability to deliver products or services on time, according to agreed-upon schedules. It also considers how responsive the vendor is to inquiries, special requests, and any issues that arise, highlighting their commitment to maintaining smooth operations for their clients. 

· Metrics: Customer Support and Relationship Management - This metric focuses on the vendor's level of customer service and the strength of the relationships they build with their clients. A top vendor should offer proactive support, quickly address concerns, and demonstrate a partnership mindset, consistently going above and beyond to meet customer needs. 

11. Lifetime Achievement Award

This award recognizes an individual who has made significant contributions to the trailer industry over the course of their career, demonstrating a lasting impact through innovation, leadership, and dedication. 

· Metrics: Demonstrated significant contributions through patents, published articles, development of new technologies or methods, and industry-wide recognition for contributions. 

· Metrics: Career longevity and consistency, with 10+ years in the industry, showcasing dedication and sustained excellence. 

· Metrics: Impact on business growth and success, including business growth statistics, sales figures, market share expansion, and successful business ventures or partnerships.