Air-tow Trailers Rebrands "Rental Series" to "Pro Series," Reflecting Expanded Market Potential
Wapakoneta, Ohio - Air-tow Trailers, a leading manufacturer of ground-level loading trailers, is excited to announce the rebranding of its well-known "Rental Series" to the "Pro Series." This transition emphasizes the versatility, durability, and professional-grade quality of these trailers, catering to a broader audience of professionals across various industries.
The "Rental Series" name focused on short-term rental applications, which limited the trailers' capabilities. Despite their durable design and advanced features, the name did not fully reflect their potential for daily use in professional environments.
The "Pro Series" opens the door to industries such as construction, landscaping, contracting, and more. It provides reliable, high-quality trailers for professionals who depend on reliable equipment. The new name better aligns with the target audience: professionals seeking durable and versatile solutions to meet operational needs.
The "Rental Series" label focused on the distribution method rather than the product’s premium quality and features. By transitioning to the "Pro Series," Air-tow emphasizes its commitment to professional-grade construction and advanced functionality.
The rebranding spotlights features such as enhanced tie-down systems and reinforced construction—qualities that resonate with professionals who prioritize efficiency, security, and durability.
The "Pro Series" name reflects the benefits of these trailers, showcasing their ability to perform under demanding conditions and deliver consistent results.
Customers' input has highlighted the versatility of these trailers beyond traditional rental uses. The rebranding ensures the name reflects their broader applications and professional-grade performance.
National Sales Manager Melissa Hahn states, “We are a dealer-centric trailer manufacturer. We listened to our dealer’s feedback and took action. This rebrand was implemented to clear up any confusion about the series name.”
The demand for professional-grade equipment continues to grow, and the "Pro Series" name positions Air-tow to meet this demand, offering premium solutions for evolving industry needs.
The "Pro Series" provides room for future product development and market expansion, removing limitations associated with the "Rental Series" name.
About Air-tow Trailers
Air-tow Trailers is a leading manufacturer of ground-level loading trailers, providing innovative solutions for a wide range of industries. With a commitment to quality, reliability, and customer satisfaction, Air-tow Trailers continues to push the boundaries of trailer technology, delivering cutting-edge products that enhance efficiency, safety, and productivity. Learn more atairtow.com.
