NATDA’s Women in the Trailer Industry Committee Launches Mentor Program

Community, Industry News,

Arlington, VA – The North American Trailer Dealers Association (NATDA) is proud to announce the launch of the Women in the Trailer Industry Mentor Program, a community initiative designed to connect experienced industry leaders with professionals seeking guidance in operations, customer service, compliance, and business innovation. This program marks another significant milestone in NATDA’s ongoing commitment to foster growth and leadership within the trailer industry. 

The Women in the Trailer Industry Mentor Program is built on three key pillars. Each pillar is designed to provide targeted mentorship in critical areas, ensuring that participants gain valuable insights and practical strategies to navigate the trailer industry successfully. 
 

  • Revenue Mentor:  
    Focused on sales strategies, branding, customer engagement, and leadership. 

  • Operations & Customer Service Mentor:  
    Emphasizing efficiency, customer satisfaction, financial management, and team leadership. 

  • Industry Compliance & Innovation Mentor:  
    Addressing regulatory standards, certifications, emerging trends, and business innovation. 
     

“NATDA’s Women in the Trailer Industry Committee recognized the growing opportunity for mentorship within our industry. Whether you’re a new professional or a seasoned veteran looking to expand your expertise, this program is designed to create meaningful connections that drive success,” said LeAnna Koerner, NATDA’s Director of Membership. “By fostering mentorship, we are strengthening not only individuals, but also the entire trailer industry especially those steeped in family businesses that have been passed down for generations.” 

  

The program is structured to ensure a seamless mentor-mentee matching process. Both mentors and mentees will complete detailed surveys to identify expertise, goals, and preferences, allowing for the most effective pairings. Participants will have the flexibility to engage in mentorship through various formats, including in-person meetings, virtual sessions, or hybrid options. 

  

NATDA invites all industry professionals to take part in this exciting initiative. Mentorship is a powerful tool for career development, offering a unique opportunity to gain firsthand knowledge from industry experts. 

  

Get involved in the Women in the Trailer Industry Mentor Program now and join us at the NATDA Trailer Show 2025, where participants will have the opportunity to meet mentors, network with peers, and explore the latest industry trends. 

  

For more information about joining the program as a mentee, please complete the Mentee Survey Form . Those seeking to contribute as a mentor are encouraged to complete the Mentor Survey Form. For questions, or further information, please contact LeAnna Koerner. 

  

ABOUT NATDA  

The North American Trailer Dealers Association (NATDA) is the largest trade organization representing trailer dealers across North America. Our mission is to advocate for the trailer industry and provide education, networking, and business solutions to professionals in the trailer community. At NATDA, your success is our mission™.  Learn more about NATDA. 

 

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